HiON · FranDev · Command center
What does this team do today?
Daily, and every Friday at 4 PM. The single page that answers — pipeline state, leading indicators, what needs attention.
Synthesized · Claude narrative
Confidence · HighSolid week on volume — 7 new leads, down 30% week-over-week, with SQL conversion at 50% (target 25–35%). Speed-to-lead slipped to 1.6m — over the 60-second target. Investigate the call queue. Google CPL crossed $500 for the 4th consecutive week. Meta CPL crossed $400 for the 13th consecutive week. Watch list: 3 candidates flagged — Jordan Vasquez (21d in stage, FDD sent > 14d, unsigned), Marcus Henderson, +1 more. 4 signed deals in the trailing four weeks.
01 · Vital signs
Seven leading + lagging indicators with 13-week trend.
New leads · last 7d
7↓ −30%
Contact rate
86%↑ +1%
Avg time to first contact
1.6m↓ +18%
SQL conversion
50%↓ −19%
Discovery days held · 4w
6↓ −14%
Signed deals · 4w
4↑ +25%
Weighted open pipeline
$1.6M↑ +0%
02 · Stop-loss
- Investigate →Google CPL crossed $500 for the 4th consecutive weekGoogle CPL this week: $651 (4 leads at $2,603 spend). Recommendation: pause current creative, test a new angle.
- Investigate →Meta CPL crossed $400 for the 13th consecutive weekMeta CPL this week: $958 (4 leads at $3,832 spend). Recommendation: pause current creative, test a new angle.
03 · Action queue
Top 5 things to do this morning, sorted by severity.
- Open →Jordan VasquezMUMBO21d in stage · FDD sent > 14d, unsigned · next: Confirm signature window + legal review
- Open →Marcus HendersonMUMBO19d in stage · 8d since touch · High-value MUMBO, > 5d since touch · next: Personal outreach from Joe — re-engage after silence
- Open →Aspen Highway PartnersMUMBO18d in stage · next: Send personalized follow-up summary
- Open →David ParkMUMBO16d in stage · High-value MUMBO, > 5d since touch · next: Re-engagement call
- Open →Granite Peak Real EstateMUMBO16d since touch · next: Confirm lender pre-approval timing
04 · Pipeline pulse
Trailing 30 days, 4-stage compact funnel.
05 · Goal pacing
Quarter-to-date signed deals vs. quarterly goal.
4 / 10 signed · proj. 9
At current pace, projecting 9 signed by end of quarter (vs. 10 goal). Gap of 1 — surface from Discovery Day Booked or later.
Quarterly goal
10
$490K weighted target at default franchise fee.
06 · Recent activity
Last 10 events across leads, candidates, channels.
- 23hAI called Marcus Henderson — Score 8, MUMBO confirmedOpen →
- 1dFA signed: David Park — $49K, single-unitOpen →
- 1dMeta CPL crossed $400 — 9th consecutive dayOpen →
- 2dDiscovery Day completed — Riverside Plaza HoldingsOpen →
- 2dPromoted Sarah Chen to Active Candidates — Education stageOpen →
- 2dFDD sent to Linda Park-Vega — signature window opensOpen →
- 3dLost: Brent Vasquez — funding fell throughOpen →
- 4dAI called Kimberly Rao — Score 7, scheduled discoveryOpen →
- 4dPromoted Trevor Goldman to Nurture — Score 5Open →
- 5dAI called Pinnacle Hospitality Group — Score 9, MUMBOOpen →