HiON
Stop-lossGoogle CPL crossed $500 for the 4th consecutive week· Google CPL this week: $651 (4 leads at $2,603 spend). Recommendation: pause current creative, test a new angle.
Investigate →
Stop-lossMeta CPL crossed $400 for the 13th consecutive week· Meta CPL this week: $958 (4 leads at $3,832 spend). Recommendation: pause current creative, test a new angle.
Investigate →
HiON · FranDev · Command center

What does this team do today?

Daily, and every Friday at 4 PM. The single page that answers — pipeline state, leading indicators, what needs attention.

Synthesized · Claude narrative
Confidence · High

Solid week on volume — 7 new leads, down 30% week-over-week, with SQL conversion at 50% (target 25–35%). Speed-to-lead slipped to 1.6m — over the 60-second target. Investigate the call queue. Google CPL crossed $500 for the 4th consecutive week. Meta CPL crossed $400 for the 13th consecutive week. Watch list: 3 candidates flagged — Jordan Vasquez (31d in stage, 12d since touch, FDD sent > 14d, unsigned, High-value MUMBO, > 5d since touch), Marcus Henderson, +1 more. 4 signed deals in the trailing four weeks.

01Vital signs
Seven leading + lagging indicators with 13-week trend.
New leads · last 7d
7↓ −30%
Contact rate
86%↑ +1%
Avg time to first contact
1.6m↓ +18%
SQL conversion
50%↓ −19%
Discovery days held · 4w
6↓ −14%
Signed deals · 4w
4↑ +25%
Weighted open pipeline
$1.6M↑ +0%
02Stop-loss
03Action queue
Top 5 things to do this morning, sorted by severity.
04Pipeline pulse
Trailing 30 days, 4-stage compact funnel.
Leads
36
Drill →
SQL
36% from prev
13
Drill →
Discovery day
62% from prev
8
Drill →
Signed
50% from prev
4
Drill →
05Goal pacing
Quarter-to-date signed deals vs. quarterly goal.
4 / 10 signed · proj. 9

At current pace, projecting 9 signed by end of quarter (vs. 10 goal). Gap of 1 — surface from Discovery Day Booked or later.

Quarterly goal
10
$490K weighted target at default franchise fee.
06Recent activity
Last 10 events across leads, candidates, channels.