Where should next week’s spend go?
Weekly + ad-hoc — the Growth Operator’s primary analytical surface.
Meta CPL is $467 this week — 17% above the $400 stop-loss for the 9th consecutive day. Across the trailing 4 weeks Meta produced 0 SQLs at $2,400+ weekly spend. Google holds steady at $237 CPL with 31% SQL rate. LinkedIn Outbound is the lowest-CAC channel at $3,200 and is underspent versus its quality signal. Recommendation: shift $1,500/week from Meta to LinkedIn Outbound and pause Meta creative pending refresh.
| Channel | Leads | CPL | Contact | SQL% | DD% | Close% | CAC | Open weighted | ROAS | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| Meta Ads | 7 | $1,724 | 100% | 43% | 33% | 200% | $6K | $163K | 33.8x | |
| Google Ads | 8 | $1,413 | 88% | 29% | 50% | 0% | — | $322K | 28.5x | |
| LinkedIn Outbound | 1 | $3,405 | 100% | 0% | 0% | 0% | — | $378K | 111.1x | |
| Entrepreneur.com | 2 | $640 | 100% | 0% | 0% | 100% | $1K | $241K | 226.2x | |
| Franchise Direct | 4 | $1,037 | 100% | 50% | 50% | 100% | $4K | $294K | 82.6x | |
| Referral | 3 | — | 100% | 67% | 0% | 0% | — | $25K | — | |
| LinkedIn Organic | 5 | — | 60% | 67% | 50% | 0% | — | $157K | — | |
| Direct | 2 | — | 100% | 0% | 0% | 0% | — | $25K | — |
- Meta Ads$3,832 · 43%
- Google Ads$2,603 · 29%
- LinkedIn Outbound$993 · 11%
- Franchise Direct$884 · 10%
- Entrepreneur.com$353 · 4%
- Other Portal$244 · 3%
- Google Ads$2,603 · 29%
- LinkedIn Outbound$2,493 · 28%
- Meta Ads$2,332 · 26%
- Franchise Direct$884 · 10%
- Entrepreneur.com$353 · 4%
- Other Portal$244 · 3%
Shift $1,500/week from Meta to LinkedIn Outbound. Meta has produced 0 SQLs in 18 days at $467 CPL — the creative refresh from 12 days ago did not move the metric. LinkedIn Outbound’s blended CAC over the trailing 90 days is $3,200, the lowest of your channels. Confidence is Mixed because LinkedIn Outbound’s volume (12 leads) is below the 30-record threshold for High. If you reallocate, monitor CPL on LinkedIn carefully through the next 2 weeks.
- Franchise Direct24%
- Google Ads17%
- Meta Ads17%
- LinkedIn Outbound15%
- LinkedIn Organic11%
- Entrepreneur.com7%
- Referral4%
- Other Portal2%
- Direct2%
CPL crossed $400 threshold — currently ~$1724.
Started 9 days ago after the creative refresh on May 11. New creative variant under-performed — CTR halved, CPL doubled. SQL conversion off this channel is 0 in 18 days.
- 01Pause current creative; revert to the April variant
- 02Shift $1,500/week to LinkedIn Outbound until creative is fixed
- 03Add Meta to the script optimization workbench review for next bi-weekly cycle
Spending without producing SQLs — $11,302 over the window with 0 SQLs.
Pattern visible across the last 4 weeks. No major channel changes identified — investigate landing page conversion + audience targeting.
- 01Review landing page CRO for this channel
- 02Audit audience targeting / keyword mix
- 03Consider pausing through end of quarter pending review
Spending without producing SQLs — $3,405 over the window with 0 SQLs.
Pattern visible across the last 4 weeks. No major channel changes identified — investigate landing page conversion + audience targeting.
- 01Review landing page CRO for this channel
- 02Audit audience targeting / keyword mix
- 03Consider pausing through end of quarter pending review
Spending without producing SQLs — $1,280 over the window with 0 SQLs.
Pattern visible across the last 4 weeks. No major channel changes identified — investigate landing page conversion + audience targeting.
- 01Review landing page CRO for this channel
- 02Audit audience targeting / keyword mix
- 03Consider pausing through end of quarter pending review